Search engine data
Search and answer engines read hidden labels on your site to understand what you sell and who you are. When those labels are wrong, or come from several places at once, the engines get mixed messages, and the site can be marked down for errors it doesn't know it has. I rewrite them for every product and for the business itself, and test them before they go live. Any online store can benefit, and it can replace a paid app.
Tools BigCommerce · structured data · Claude
Built for AngelFire Ammunition
A Kansas ammunition manufacturer in Saint Marys.
The problem
The site's structured data, the behind-the-scenes labels search and answer engines read to understand each product, came from two places at once: the store's own theme and a paid SEO app. The two disagreed, and the standard validator reported severe errors on product pages.
What I did
I rewrote the product labels and built the site-level ones new, for every product and for the site itself.
The result
When it was tested, the validator reported zero severe errors, and all the products checked passed. The paid app has been removed and is no longer paid for.