Brand cleanup
A business can end up with more than it needs: an extra name, a website nobody updates, listings with an old phone number. Each one splits customers' attention and makes search engines less sure who you are. I find them, decide with you what to keep, and retire the rest in stages, so stock keeps selling and every old link and listing leads to the right place. It suits any owner whose business has grown in more than one direction.
Tools BigCommerce ยท Claude
Built for AngelFire Ammunition
A Kansas ammunition manufacturer in Saint Marys.
The problem
AngelFire sold its budget line under a second brand that looked, to a customer, like a completely separate business, with its own website, phone number, customer service contact, Google business listing and social accounts. AngelFire was the stronger, longer-established name, and already an authority on remanufactured ammunition, so the second brand was competing with AngelFire for the same searches and visitors.
What I did
I wound the second business down in stages. It stopped operating on its own, and its remaining stock moved onto the AngelFire website as a second brand so it could sell through. Once it had, the second brand was removed entirely, and its old web address now leads to AngelFire.
The result
One established brand now carries the whole remanufactured range, under one name. There is one business to run instead of two: one website, one phone number, one customer service contact and one set of listings, at a significantly lower cost than two storefronts and everything behind them.